Skip the Hamptons. SoHo Is the Summer Move
Why SoHo, NYC Beats the Hamptons This Summer
Every June, half of New York starts plotting its exit. The share house, the seat on the Jitney, the dinner reservation booked back in March for a table you will spend an hour driving to reach. The Hamptons summer has its own gravity. It also has traffic on the LIE, a wait at every farm stand, and the strange feeling of doing the same weekend as everyone you know.
Here is the quieter truth. When the city empties out, downtown gets better. The light turns gold on the cast-iron facades, the cobblestone streets slow down, and SoHo becomes the version of itself that locals actually love. ModernHaus SoHo sits right in the middle of it, at 27 Grand Street, with a rooftop pool, a new Greek restaurant, and 114 rooms built for staying close. This summer, the move is downtown.
Hamptons vs. SoHo: Why More New Yorkers Are Staying Downtown
There is nothing wrong with the beach. The problem is everything around it. You spend Friday in standstill traffic, Saturday hunting for a reservation, and Sunday packing up before the drive back. The share house never quite sleeps enough people. The good restaurants were booked weeks ago. By the time you unwind, it is time to leave.
A SoHo summer asks none of that. No car, no convoy, no three-hour buffer on either end. You step off the train or out of a cab and you are already there. The trade you are really making is effort for ease, and in July that trade pays off.
What Makes SoHo the Best Summer Neighborhood in NYC
SoHo in summer is a neighborhood with room to breathe. The crowds thin out, the galleries stay open, and the streets that built downtown's creative reputation finally feel walkable again. You can spend a morning between exhibitions, an afternoon in SoHo's boutiques along Greene and Wooster Streets, and an evening watching the cast-iron district turn amber as the sun drops behind the Hudson.
This is the part of the city people forget to visit because they live here. Summer is the time to see it the way a guest would, with cold coffee in hand and nowhere urgent to be. The art-forward energy that runs through SoHo is the same energy that runs through ModernHaus, which makes the hotel feel less like a base camp and more like part of the neighborhood.
JIMMY Rooftop Pool & Bar — SoHo's Best Rooftop View in NYC
If the Hamptons sell you a pool, JIMMY answers with one 18 stories above Grand Street. The rooftop bar and outdoor pool deck is one of the most established rooftop bars in SoHo, with views that run from the Freedom Tower to the Hudson. It is intimate, refined, and it heats up on weekends, which is exactly when you want to be on it.
Spend the afternoon on the deck, watch the skyline shift through the evening, and order something cold without thinking about the drive home, because there is no drive home. JIMMY is closed Mondays, so plan the rest of the week around it. For a summer weekend in the city, this is the view worth booking.
Selene: Modern Greek Restaurant at ModernHaus SoHo
The hardest part of a Hamptons weekend is often dinner. Downtown, it is the easiest. Selene, the modern Greek restaurant now open at ModernHaus, leans Aegean and seafood-forward: whole grilled fish finished with lemon and good oil, charcoal-kissed octopus, crudo, and handmade coastal pastas. The room sits under a light-filled atrium with a retractable roof, so a summer dinner feels open to the night without leaving the building.
Mornings have a home too. Jumpin Jacks, the all-day eatery and lobby living room, runs coffee, pastries, and to-go fare from 7am to 7pm. Start the day with an espresso downstairs, end it on the roof, and never once fight for a table in Montauk.
Rooms & Suites at ModernHaus SoHo | NYC Boutique Hotel
The share house was always about bringing your people. ModernHaus does that without the air mattress. The guest rooms and suites carry the same design language as the rest of the building, and the suites sleep up to four with marble bathrooms, rain showers, and deep soaking tubs. The Gallery Penthouse opens into a single floor plan made for entertaining, which makes it an easy yes for a group that wants to stay together.
For a long weekend, a gallery opening, or a dinner at Selene worth dressing for, the right room downtown changes the whole trip. You get the space of a house and the service of a hotel, on a street you will actually want to walk.
Summer Hotel Deals at ModernHaus SoHo | Weekend & Extended Stay
A weekend stay in SoHo, NYC can cost less than a Hamptons share. The Rooftop Weekender offer takes 20% off weekend stays, which is the natural fit for a Friday-to-Sunday in the city. If you would rather settle in, Stay Awhile takes 25% off stays of three nights or more, turning a quick trip into a proper week at our
downtown NYC hotel. Either way, the math leans in your favor. You are paying for one well-designed room in the middle of everything, not a fraction of a house an hour from dinner.
Plan Your Summer Stay at ModernHaus SoHo, NYC
The pool is open, Selene is taking reservations, and the neighborhood is having its best season. This summer, skip the traffic and the share house and spend it somewhere that was built for the way the city actually feels in July.
Book your stay at ModernHaus SoHo, explore the rooms and suites, and make Selene your first dinner of the season.