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Brand Experiences & Product Launches in SoHo

Bring your brand to life at ModernHaus SoHo. From product launches and media events to photoshoots, influencer gatherings, and private brand experiences, our distinctive spaces provide a creative backdrop in one of New York City's most influential neighborhoods.

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Spaces Designed to Make an Impression

Versatile Venues for Launches, Activations, and Creative Events

ModernHaus SoHo offers a collection of unique venues designed for impactful brand experiences. Whether you're hosting an intimate media preview, consumer event, networking reception, or product launch, our spaces provide the flexibility and atmosphere to bring your vision to life.

Featured Spaces

  • Gallery Penthouse | Up to 20 guests
    Ideal for executive presentations, media previews, private showings, content creation, and VIP experiences.
  • JIMMY Rooftop | Up to 150 guests
    A sought-after venue for launch events, networking receptions, influencer gatherings, and branded activations overlooking the Manhattan skyline.
  • Jumpin Jacks | Up to 80 guests
    Perfect for intimate brand events, cocktail receptions, panel discussions, and community-focused gatherings.

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Creative Accommodations

A Seamless Stay for Teams, Talent, and Guests

With 114 guestrooms and suites, ModernHaus SoHo can accommodate production teams, brand partners, media guests, influencers, and event attendees under one roof. Premium suites and the Gallery Penthouse offer additional space for hosting, preparing, and entertaining throughout your program.

Accommodation Highlights

  • 114 guestrooms and suites
  • Premium suites for VIP guests and talent
  • Gallery Penthouse for executive hosting and private experiences
  • Group room blocks available for multi-day programs and events
  • Ideal for production crews, media teams, and brand partners

Photo & Press-Ready Backdrops

Distinctive Settings for Content Creation and Storytelling

From skyline views and outdoor terraces to thoughtfully curated interiors and contemporary artwork, ModernHaus offers a variety of visually compelling settings for photography, videography, and branded content. The hotel's design-forward aesthetic provides an elevated backdrop for campaigns, launches, interviews, and social media moments.

Ideal For

  • Editorial and commercial photoshoots
  • Product photography
  • Influencer and creator content
  • Press interviews and media opportunities
  • Brand storytelling and campaign assets
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Branded Takeovers & Multi-Day Experiences

Transform the Hotel into an Extension of your Brand

For brands seeking a more immersive experience, ModernHaus can support multi-day programs incorporating guestrooms, event venues, hospitality experiences, and curated gathering spaces. From executive retreats and client entertainment to influencer programs and product launches, our team can help create a customized experience that reflects your brand objectives.

Start Planning Your Brand Experience

Tell us about your event, launch, production, or activation, and our team will create a customized proposal tailored to your goals.

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Our facilities fee is $45+tax per room, per night, and provides the following amenities:

  • In-room nespresso coffee
  • Triple-filtered water, refreshed daily
  • High-speed wi-fi throughout the hotel
  • 24/7 concierge service
  • 24/7 access to gym featuring peloton and technogym equipment
  • Unlimited use of press reader for domestic and international newspapers and magazines
  • Unlimited local and long distance calls
  • Use of modernhaus bikes
  • Seasonal hotel programming
  • Seasonal access to rooftop pool